Everest opens its doors to Anaylin

Everest, the leading Home Improvements brand for the United Kingdom is pleased to announce the appointment of Anaylin, the crm, insight and database management consultancy. Anaylin has been engaged to provide a CRM and data management platform along with analytical support to enable Everest to maximise its return on investment across its digital marketing spend and its contact centre and field operations.

Everest recently launched its Rewind Pricing initiative where it offers prices would back as far as 1991 and is looking to underpin this strategy with a more effective and efficient use of its customer and prospect data.

Anaylin has been tasked to work alongside other Everest marketing partners to drive increased efficiencies across acquisition, cross and upsells.

Martin Troughton, Marketing Director at Everest says: “The team at Anaylin combines incredible insight with a flexible and responsive approach. They are a rare mix of great intelligence and practical delivery. From the initial scoping through to delivery of the systems, they’ve exceeded our expectations, meaning our data-led marketing activities are ahead of schedule and delivering immediate tangible results for the business. They can talk the talk but most importantly walk the walk. Anaylin give us access to great insight together with their practical experience to ensure we make the most of our data, insight and digital opportunities”.

Neal Rimay-Muranyi, Director Anaylin states: “We are very excited to be involved at such an important stage of Everest’s new strategy with our insight driven approach to increase Everest’s customer acquisition and profitability.”

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Everest contact details:

Martin.troughton@everest.co.uk

Contact Details

For further information about Anaylin contact:

Neal Rimay-Muranyi

neal@anaylin.com

or Nigel Grimes

nigel@anaylin.com

About Anaylin

Anaylin is a privately-owned business specialising in helping businesses bridge the gaps of digital and non-digital customer experiences. It enables clients to gather data, make sense of it and drive the resulting insight into the business at a strategic and operational level. Anaylin provides analytical services, database building and hosting, multi-channel campaign management, data as well as consultancy services. It is based in London and Bristol, United Kingdom.