Brittany Ferries

Case Study

“Anaylin were appointed by Brittany Ferries to host our customer database and to increase our customer understanding and CRM capabilities.

They audited our existing data infrastructure, assessed the gap between where we were and where we wanted to get to and drew up a programme of improvements.

Anaylin then took the lead on developing a Customer Strategy three-tier (Planned, Triggered and Tactical) communications Framework on which to build and execute our communication plans. They provided a CRM infrastructure and operating 24/7 environment with levels of automation to enable our customer communications’ aspirations and engagement to be met in full.

Anaylin data management expertise in partnership with Apteco and Pure360 software has increased our customer understanding and ability to present prospects and customers with relevant and timely messages during their web experience, and integrated this with our offline communications”.