“We work with Anaylin on a project basis and one of the first things they helped us with was understanding our customers. Their initial analysis endorsed the profile of our donors but they showed us a trend that had not been obvious to us or our data partners; this being that more recent donor recruits had a different profile to our historical base. Although, the new donors were not significant in terms of the overall database, they were growing fast and forming a significant portion of new recruits.

Even though our recruitment channels and creative approach was similar to previous years, Anaylin put forward some useful and though-provoking hypotheses. As a result of this analysis, we reviewed and improved our effectiveness and efficiency of our targeting.

Whenever we engage with Anaylin, we always find they challenge our assumptions and thinking and recently this led to us reviewing our direct mail creative and seeing an upturn in campaign performance!”

Sally Sheehy, Head of Individual Giving, Blind Veterans UK