PRESS RELEASE
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2016/01/15
Brittany Ferries welcomes Anaylin aboard
Brittany Ferries, the leading ferry line for cross Channel and UK/Spain sailings, is pleased to announce the recent appointment of Anaylin, the digital, crm and data management consultancy to provide a customer and analytical database and communications platform to its customers and prospects.
Brittany Ferries is looking to develop a digitally-led and insight driven customer strategy and Anaylin were selected following a pitch to support this journey.
Anaylin has migrated the customer database from another supplier and built a slicker, more flexible and integrated database engine and broadcasting capability utilising Apteco and Pure360.
In addition, Anaylin has assisted Brittany Ferries in developing a more customer focused direct communications strategy that really leverages customer information from all its customer–facing channels. This strategy, combined with the database environment, is all set and ready to support Brittany Ferries’ digital aspirations.
Richard Price, Head of Marketing at Brittany Ferries says: “The team at Anaylin combines relevant skill sets with a flexible and responsive approach. From scoping through to development and delivery, they’ve been helpful and responsive, meaning our data-led communications have run on time. What’s more they are sharing their vast communications experience to ensure we make the most of our data, insight and digital investments”.
Nigel Grimes, Director Anaylin states: “We are very excited to be involved at such a crucial stage of Brittany Ferries’ development. We look forward to integrating more channel data so that we can really support the aspirations to increase customer understanding in order to drive better customer experience that will in turn improve revenue, yields and margins”.
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Contact Details
For further information about Anaylin contact Neal Rimay Muranyi (neal@anaylin.com) or Nigel Grimes (nigel@anaylin.com) or please visit www.anaylin.com
About Anaylin
Anaylin is a privately owned business specialising in helping businesses bridge the gaps of digital and non-digital customer experiences. It enables clients to gather data, make sense of it and drive the resulting insight into the business at a strategic and operational level. In addition to data assets, Anaylin provides analytical services, database building and hosting, multi-channel campaign management as well as a number of specialist consultancy services including CRM capability mapping and Customer Consent optimisation. It has vast experience in many sectors but existing clients cover Publishing, Insurance, Charity, Retail and Leisure sectors. It is based in London and Bristol United Kingdom.
About Apteco
Apteco Ltd is a privately owned software development business specialising in marketing data analysis and campaign automation solutions. Their market leading FastStats™ software enables direct marketers to gain insight from their data and provides database marketing solutions for customer segmentation, data mining, predictive modelling, profiling, multi-channel campaign management and reporting. A prestigious international partner network of marketing services providers has led to over 350 FastStats installations worldwide and nearly 4000 users.
For more information on Apteco please visit:
www.apteco.com
www.apteco.com/partner-directory
Melanie Davis or Francesca Hose-Berte
+44 (0)1926 407565
marketing@apteco.com
About Pure 360
Pure360 offer UK marketers an unrivalled combination of a powerful, data-driven email and digital marketing suite and an industry-leading, best practice framework, focussed on accelerating customer results
They deliver best in class results for over 1,400 customers across the retail, travel, publishing, finance and agency sectors; helping them to create digital marketing campaigns that their customers really want to receive across email, social, mobile and web.
Pure360 customers include Tetley, innocent, Park Holidays, Financial Times, Hastings Direct and Capita.
Their integrated digital marketing solution and best practice framework formula is proven to take brands through a maturity journey; improving customer lifetime value, enhancing the customer experience and driving deeper brand engagement.
With the Pure360 digital marketing suite marketers are fully equipped to: easily build stunning responsive campaigns with their cutting edge Drag & Drop Editor, grow their database through social media with Viral Promotions, accelerate results by integrating with third party systems including FastStats, Magento, Salesforce and more, increase revenue and recapture lost revenue with their automation capabilities and gain a 360 view of their customer with the Pure360 data solutions.
The Pure360 team are focused on delivering what really matters, results. They are committed to putting marketers’ success at the heart of everything they do, whilst also helping marketers to put their customers at the heart of their digital marketing.
Pure360. Improving results together.
For more information on Pure360 please visit:
Brittany Ferries contact details:
Richard Price, Brittany Ferries
Richard.Price@brittanyferries.com
Nigel Grimes, Anaylin
nigel@anaylin.com
www.anaylin.com
Registered Number: 9122606